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Unit 3 Case Study_16...
Since the world has progressed, so have businesses and companies, but ethical issues have also increased (Tormo-Carbó et al., 2018). Ethical issues in the workplace disturb a company's growth and deve...

Unit 3 Case Study
Unit 3 Case Study

Since the world has progressed, so have businesses

Week 5 Discussion_16...
The term "eSports" refers to the organized, competitive video game industry (Willingham, 2018). In the same video games, including Fortnite, League of Legends, Counter-Strike, Call of Duty, Overwatch,...

Week 5 Discussion
Week 5 Discussion

The term "eSports" refers to the organized, compet

Assignment 6_1667824...
In order to enhance Medicare, the Quality Payment Program allows you to focus on the most important thing making patients more beneficial. When you use the Quality Payment Program, you no longer have...

Assignment 6
Assignment 6

In order to enhance Medicare, the Quality Payment

Content Marketing

Content Marketing

Q An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketing communications (IMC).

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Content marketing can be considered as a perfect retail approach of dispersing and producing the costly content and material to achieve, entice, and involve any particular audience with the purposes of involving actions of the customers (Ogden & Ogden 2014). The components of content marketing involve the audience, content, offer, promotion and distribution, and the follow-up. In the provided article it has been illustrated that content involves images, videos and words for showing the service or the product to the targeted or potential customers.